Prepaid Legal Leads - 3 Choices, Which Is Optimal?

 
Prepaid Legal leads can make the difference between good results and defeat in your business. But, not all leads are created equal.

Whether you determine to buy leads or create your own, there are three main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:

1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with moderate success. But, they didn't start out with an interest in making money, and they're going to need a lot of coaching.

2. Opportunity seekers. These prospects are looking for a chance to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or PPL. Your duty will be to find the sincere ones, overcome their objections and guide them into your opportunity.

3. Active network marketers. These leads are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their wallet by joining a program.

The best prepaid legal leads are those in the 3rd group: active MLMers.

Why?

Well, as mentioned above, you know they have an interest in making cash with multi-level marketing. You will never hear them ask, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're beyond that; they know better.

They also understand the industry better than someone who's never been in network marketing. So, once they join your group and get through training, they'll create results much faster (and with less training) than a regular person.

Lastly, they probably know other active MLMers: their upline, downline, and even cross-line reps they bonded with at their company event. These are the kind of people you want as a Prepaid Legal Associate in your downline.

They're in a business, though, and not always looking to get started in something new. It's your job to subtly, and with utmost care, pique their attention without setting off any alerts.

The best way to do this is to lead with an offer that benefits them in their existing opportunity... something not even related to your business. Something generic, like marketing tools or training.

Obtain their trust, and make clear your value to them by helping them move forward with their existing opportunity. Show them that, unlike their existing sponsor, you are showing them things that produce results. But make it understood that the only people who get your true focus are the people contributing to your own success.

At that time, signing up for your team will be the next logical action.

In summary, you can pursue potential customers, you can go after opportunity seekers, or you can go after active multi-level marketers. Of the three, active multi-level marketers have the highest potential to explode your downline with the least effort. Focus your energies there, and your income will be transformed.

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