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Internet Business Opportunity Lead Strategies - What The Vendors Will Certainly Not Tell You
Business opportunity lead brokers don't always tell you the whole story. They usually don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Unfortunately, these three factors are critical to judging the quality of a business opportunity lead.
Firstly, let's consider the source of traffic.
To make this simple, let's take an illustration from the real-world: billboard marketing.
We've all been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the advertisement placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the advert for a reason, and while your broker may be telling you that they're interested in an internet business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in establishing a home business. In reality, they had been responding to an advertisement offering them an opportunity to win a free computer.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is willing, even thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical internet business opportunity lead is not ready to whip out their credit card and join an opportunity right away. Instead, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for somebody to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone work with my team who had been on my mailing list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competition. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You control the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
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Monitor your competitors and the top ranked websites to observe what they might be doing right in the way of design, navigation, content, keywords, etc.
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Like the movie, many business owners today still believe this statement to be true for their own website. "If we build it, they will come".
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There are probably millions other online companies that sell a product or service that is somewhat the same or similar to yours. In the first instance, it takes some advertising to get visitors to your online business.
Unfortunately, these three factors are critical to judging the quality of a business opportunity lead.
Firstly, let's consider the source of traffic.
To make this simple, let's take an illustration from the real-world: billboard marketing.
We've all been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the advertisement placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the advert for a reason, and while your broker may be telling you that they're interested in an internet business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in establishing a home business. In reality, they had been responding to an advertisement offering them an opportunity to win a free computer.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is willing, even thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical internet business opportunity lead is not ready to whip out their credit card and join an opportunity right away. Instead, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for somebody to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone work with my team who had been on my mailing list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competition. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You control the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
How To Grab More Traffic To Your Website With A Free Traffic System
How many ways can you get Free Traffic to your Website? More ways than you expect. Some are easier than others to get done. Some can be outsourced.
Tips That Can Help You To Boost Site Ranking As Well As Your Blogs Visitors
Monitor your competitors and the top ranked websites to observe what they might be doing right in the way of design, navigation, content, keywords, etc.
Your Business Systems - The Significance Of Having Targeted Visitors
If you are serious about your website's success, making a good and detailed outline of the steps that should be taken, and the order in which they should be taken, is the way to get from zero traffic to a lot of sustainable red hot traffic.
Eight Strategies To Generate Targeted Visitors To Your Website.
Like the movie, many business owners today still believe this statement to be true for their own website. "If we build it, they will come".
How To Monetize Your Traffic So That You Get The Best From The Internet
Establishing a site is not like what it used to be. There are many competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.
A Few Useful Points On How A New Age Brand Manager Can Build His Brand On Facebook
The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express.
Ways To Increase Traffic Coming To Your Site At No Cost
Understanding how to increase website traffic is fundamental requirement for every online business owner. The more traffic a site can generate, then, potentially, the more sales it can make. This article shows some of the easiest ways to drive traffic to your blog free.
A Few Efficient Tips On How To Promote Your Online Business
Advertising your net business and generating traffic to your site can be challenging and pricey, especially when you are new to web marketing.
5 Tips For Increasing Your Web Customers
There are probably millions other online companies that sell a product or service that is somewhat the same or similar to yours. In the first instance, it takes some advertising to get visitors to your online business.